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The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won’t find a book filled with a high-dollar approach. Instead, you’ll find a marketing system that’s lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.

200 pages. 9.49x6.18x0.59 inches. This item is printed on demand.

Do you want to achieve top-of-mind awareness in the marketplace and have a steady stream of loyal, raving fans flocking to you?Are you frustrated because you think you have to spend a lot to get it?Did you pay a lot of money to design a website, thinking "If I build it, they will come?" Are you worried because now you're sitting there with no inquiries, no sales?If you answered, "Yes" to one or all of these questions, Debra Jason understands your concerns. It can be overwhelming to invest in your business and spend a lot to get yourself up and running, only to scratch your head wondering, "Why isn't anyone calling me?"There's got to be a better way. And the good news is, there is. You can market yourself and your business--in more ways than one--without breaking the bank.This book is your road map to gaining exposure and achieving success using cost-effective, business-building strategies. Use it as your marketing guide, one step at a time.Turn the pages and discover:* One simple step you can take that leads to referrals & new business.* The most fun way to market yourself--without a hard-core sales pitch.* One way to find prospects from the comfort of your home--in your PJs or sweats (and it's not social media).* How to write headlines that go ka-ching.* And more.The highest level of success comes from conviction, commitment and persistence. Are you ready to take your business to the next level? It's time to step outside your comfort zone and succeed in business--in YOUR business.Now is the time to let your light shine. Put one foot in front of the other and move forward on your journey to success.

Ships same day or next. The cover has one or two imperfect corners. Unread Copy. Text is like-new. Expedited shipping available at checkout for domestic orders.

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters – and music that gets heard!

Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today's realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed.

Discover vital insider tips on producing movies with a micro budget! Covering both tried and true filmmaking techniques as well as insight on marketing, selling, and distributing your film, Raindance Producers’ Lab, Second Edition is the ultimate independent filmmaker’s guide to producing movies. This edition has been updated to include: Fresh features on low-budget, high quality video cameras, including new digital camera options such as DSLR An extensive selection of new case studies and interviews with industry talents such as Ewan McGregor, Ate de Jong, James Youngs, Joe Pavlo, Martin Myers, Rolin Heap, and more Essential advice on how to make the web work for you and promote your films through Twitter, Facebook and other social media platforms All new postproduction workflows A companion website (www.lotonobudgetfilmmaking.com) providing all the contracts and material you need to run a production company and make successful low budget movies The verdict is in: if you’re looking for a clear-cut, no-nonsense approach to micro-budget filmmaking and producing, Elliot Grove’s wealth of teaching and filmmaking experience combined with winning formulas for marketing and promotion make this book a must-have one-stop shop for filmmakers!

This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today's realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed.

Professionals, consultants, and coaches! Build a powerful six-month marketing plan to sustain your success with the Get Clients Now!™ system. The One-Person Marketing Plan™ Workbook gives you a clear focus for all your marketing efforts, tells you exactly what to do and when to do it, helps you budget your time and money wisely, and creates consistency in your marketing. This workbook will teach you how to create a marketing plan that fits any budget, where to spend your effort for the best results, what mix of business types will meet your revenue goals, and how to choose the right tools and tactics for your situation. The One-Person Marketing Plan Workbook is based on C.J. Hayden's popular Get Clients Now! system. It's recommended as the "next step" after Get Clients Now! because it answers several questions the Get Clients Now! book doesn't address: How much marketing will it take to reach your sales and revenue goals? How much time and money can you afford to spend on marketing? How can you market for more than one line of business at the same time? How can you build a business model that supports your financial goals? Readers of Get Clients Now! will value The One-Person Marketing Plan Workbook as a companion workbook or a more advanced sequel. For new readers, The One-Person Marketing Plan Workbook can also stand alone.

A paperback original Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.

Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple! No Increase to Marketing Budget + No Extra Money for Advertising "Experiments" + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of! 4 Proven Factors That Create Massive Increases In Organic Referrals What do we know about Referral Marketing that other marketing experts don't?Skip right to purchase page...I've got to have it NOW! This dynamic, informative and practical book will show you proven strategies that create dramatic increases in organic referrals from your customers. Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.D.E. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals. This Book, "Embracing the N.U.D.E. Model - The New Art and Science of Referral Marketing" by Scott Degraffenreid reveals the following information and so much more! "You don't want to do this math..." This material is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results? Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.   As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.    Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.    Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple! No Increase to Marketing Budget + No Extra Money for Advertising "Experiments" + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of! 4 Proven Factors That Create Massive Increases In Organic Referrals What do we know about Referral Marketing that other marketing experts don't?Skip right to purchase page...I've got to have it NOW! This dynamic, informative and practical book will show you proven strategies that create dramatic increases in organic referrals from your customers. Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.D.E. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals. This Book, "Embracing the N.U.D.E. Model - The New Art and Science of Referral Marketing" by Scott Degraffenreid reveals the following information and so much more! "You don't want to do this math..." This material is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results? Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.